'...Bill is, in the best possible way, obsessed’
Tom Mayberry, Heritage Officer Somerset County
Photography has introduced me to many great things, but one subject I particularly cherish is Cider. In 2004 I was fortunate enough to take part in a small heritage project that was to change my life forever. The aim was to educate local school children about the important role Cider played in Somerset's rural economy and culture, and when the gate was opened, I was hooked: I couldn’t stop.
Several years later, I realised I either had to do something tangible with the thousands of photos I was collecting, or stop. I was already frustrated by the general response from peers who found it difficult to believe Cider was a worthy subject, and in an effort to bring what I was seeing together, I decided to collectively title the work IAMCIDER. There is more to the cider world than a liquid in a glass, its always been the less obvious or unknown aspects of the Cider world that have appealed to me with tradition and culture playing a big role. Essentially, IAMCIDER has become an open ended body of personal work that examines the nature of cider regions around the world. The most fascinating aspect of which is: its a cult world made up of people whose world is 'exactly the same and entirely different at the same time.' Its a tricky phenomenon to describe, but thats what I aim for when I'm shooting.
Since then, I've been travelling the globe to document it and its something I never tire of. I’ve co-authored several cider books (and won the Fortnum & Mason Best Drinks Book Award 2014) and enviably, am now in the very fortunate position to write, judge and speak about cider internationally. As a cider enthusiast and evangelist, I continue to work internationally appearing at festivals and conferences as a judge, speaker, writer and photographer. I also regularly contribute to broadcast media on cider related topics for TV and radio in USA and UK.
I'm also one half of The Cider Hunters, a new video based project examining cider cultures around the world.
As a subject, apples and cider may enhance an event or a service you offer (professional or social.) If you're interested in a learning more about how I might help you do that, please contact me about a Cider experience.
Cider services I offer:
- tutored tastings for corporate events
- staff training for hospitality outlets such as pubs and restaurants
- UK & international cider consultancy
- conference and festival talks
- cider culture tourism and travel advice
- composing tasting notes
When not photographing it, I can often be found wandering through orchards or biting into unknown apples found growing wild on the side of the road.