Commercial commissions, approach and style

Although a strong ‘narrative’ element features throughout my approach to image making, you’re as likely to find my images in a magazine or newspaper as you are online in a website or on social media, because I have a wide variety of clients that exist in multiple areas who all have differing commercial needs. I aim to keep my approach simple, effective but beautiful yet a single week could see me creating an editorial, location based assignment to cover an interesting or important story, an advertising shoot where I am asked to capture the essence or spirit of something/someone by a producer, some simple headshots or some educational videos. Many popular events such as festivals, competitions, weddings or brand launches also benefit massively from freelance photo coverage to help with future PR, marketing and social-media content all of whom as me to shoot for them too.

Specialist services based industries use my photography or video production to document and promote what they do, and communicate more effectively with their customers. People are at the heart of most photo and video work: classic portraits (and the ability to put people at ease) are an essential photography skill that I’ve spent 20 years honing, which feeds into so many other areas I specialise in. A surprising amount of my time is spent shooting for the education sector: schools, colleges, universities of all types and size ask me to show the world what they do, what sets them apart and why students choose them. Hospitality based businesses benefit by allowing me to bring their unique venues to life visually, not only pubs, restaurants and hotels, but their suppliers too (producers, growers etc.) Travel and tourism is a wider area encompassing hospitality that also involves other photographic genres such as landscape, reportage as well as people.